A comparison between smartphone usage among youth in Tier-1 and Tier-2 Cities in India
Post under the series "Youth and eLearning in Digital India"
The Classification of Indian
cities comprises a ranking system used by the Government of India. The earlier
classification of cities was changed from A-1 to X, A, B-1 and B-2 to Y and C
and unclassified cities to Z. X, Y and Z are more commonly known as Tier-1,
Tier-2 and Tier-3 cities respectively.
Tier-1 Cities or Metros as we
call them are Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai
and Pune.
Tier-2 or Mini metro class cities
are Agra, Ajmer, Aligarh, Allahabad, Amravati, Amritsar, Asansol, Aurangabad,
Bareilly, Belgaum, Bhavnagar, Bhiwandi, Bhopal, Bhubaneswar, Bikaner, Bokaro
Steel City, Chandigarh, Coimbatore, Cuttack, Dehradun, Dhanbad, Durg-Bhilai
Nagar, Durgapur, Erode, Faridabad, Firozabad, Ghaziabad, Gorakhpur, Gulbarga,
Guntur, Gurgaon, Guwahati, Gwalior, Hubli-Dharwad, Indore, Jabalpur, Jaipur,
Jalandhar, Jammu, Jamnagar, Jamshedpur, Jhansi, Jodhpur, Kannur, Kanpur,
Kakinada, Kochi, Kolhapur, Kollam, Kota, Kozhikode, Lucknow, Ludhiana, Madurai,
Malappuram, Malegaon, Mangalore, Meerut, Moradabad, Mysore, Nagpur,
Nanded-Waghala, Nashik, Nellore, Noida, Patna, Pondicherry, Raipur, Rajkot,
Rajahmundry, Ranchi, Rourkela, Salem, Sangli, Siliguri, Solapur, Srinagar,
Surat, Thiruvananthapuram, Tiruchirappalli, Tiruppur, Tirupati, Ujjain,
Vadodara, Varanasi, Vasai-Virar City, Vijayawada, Visakhapatnam and Warangal.
According to a survey done by TCS
in the cities mentioned above, in year 2014-15, a whopping 72 percent of high
school and above students own smartphones (compared to just 40 percent in
2011-12).
Out of these youth in metros has been
using smartphones from quite a sometime and had formed a habit of using mobile
based apps apart from the regular social networking and communication apps.
Hence time they spend on the mobile is already occupied.
The youth in mini metros, on
other hand, has newly acquired the smart phones and is rapidly forming habit of
these apps, it’s easier to introduce more productive apps and mobile based e-learning
to this demography as the time they spend on the mobile is largely unoccupied
currently.
An interactive, engaging e-learning
activity is more adaptable to this group of youths. The most vital requirement
for such app which can deliver e-learning is it should capture students
attention in fun way along with imparting knowledge and value add to their
mobile usage.
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